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Apple’s business model is simple and straightforward: rely on people being so desperate to fill the aching psychic void in their lives that they regularly turn their expensive cell phone into land-fill by “upgrading” to yet another phone with some minuscule and useless marginal feature improvement that they don’t really need. It has worked for years, so much so that Apple is worth trillions, but the cycle seems to be kicking in again to the downside. Indeed, the latest risible rise didn’t even muster the strength to tag resistance. Diver down, baby.
