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Podcast Ads Are Poised for Growth

This is a syndicated repost published with the permission of Statista | Infographics. To view original, click here. Opinions herein are not those of the Wall Street Examiner or Lee Adler. Reposting does not imply endorsement. The information presented is for educational or entertainment purposes and is not individual investment advice.

As podcasts have grown more and more popular over the past few years, it was only a matter of time before advertisers took note of the trend and jumped aboard the hype train. Offering a highly attractive target audience – young, educated, high-income – as well as high trust scores, podcasts have become a great alternative to other media, especially for smaller brands seeking to reach a particular target group.

According to estimates from Statista’s Advertising & Media Outlook, global podcast ad spending has roughly quadrupled between 2017 and 2021, passing the billion-dollar mark for the first time in 2019. For this year, Statista’s analysts are expecting podcast ad spending to reach $2.8 billion worldwide, with no growth ceiling in sight.

This chart shows estimated podcast advertising spending worldwide from 2017 to 2026.

podcast advertising revenue united states

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