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As podcasts have grown more and more popular over the past few years, it was only a matter of time before advertisers took note of the trend and jumped aboard the hype train. Offering a highly attractive target audience – young, educated, high-income – as well as high trust scores, podcasts have become a great alternative to other media, especially for smaller brands seeking to reach a particular target group.
According to estimates from Statista’s Advertising & Media Outlook, global podcast ad spending has roughly quadrupled between 2017 and 2021, passing the billion-dollar mark for the first time in 2019. For this year, Statista’s analysts are expecting podcast ad spending to reach $2.8 billion worldwide, with no growth ceiling in sight.
This chart shows estimated podcast advertising spending worldwide from 2017 to 2026.
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