This is a syndicated repost published with the permission of Statista | Infographics. To view original, click here. Opinions herein are not those of the Wall Street Examiner or Lee Adler. Reposting does not imply endorsement. The information presented is for educational or entertainment purposes and is not individual investment advice.
As podcasts have grown more and more popular over the past few years, it was only a matter of time before advertisers took note of the trend and jumped aboard the hype train. Offering a highly attractive target audience – young, educated, high-income – as well as high trust scores, podcasts have become a great alternative to other media, especially for smaller brands seeking to reach a particular target group.
According to estimates from Statista’s Advertising & Media Outlook, global podcast ad spending has roughly quadrupled between 2017 and 2021, passing the billion-dollar mark for the first time in 2019. For this year, Statista’s analysts are expecting podcast ad spending to reach $2.8 billion worldwide, with no growth ceiling in sight.
This chart shows estimated podcast advertising spending worldwide from 2017 to 2026.
Join the conversation and have a little fun at Capitalstool.com. If you are a new visitor to the Stool, please register and join in! To post your observations and charts, and snide, but good-natured, comments, click here to register. Be sure to respond to the confirmation email which is sent instantly. If not in your inbox, check your spam filter.