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The Road to One Billion Users

This is a syndicated repost published with the permission of Statista | Infographics. To view original, click here. Opinions herein are not those of the Wall Street Examiner or Lee Adler. Reposting does not imply endorsement. The information presented is for educational or entertainment purposes and is not individual investment advice.

At the end of last month, TikTok announced that it had reached one billion monthly active users. The popular short video platform joined other social media applications such as Facebook, YouTube, WhatsApp and Instagram, which have already surpassed this mark. Launched to the international market in 2016, TikTok has taken just over five years to reach one billion active users. Only one service on a list by news website Axios got there faster – Facebook Messenger achieved the feat in just under five years.

However, before its spin-off into a separate app, Facebook Messenger was part of the regular Facebook app and website, meaning that before its launch, it had already amassed many users among the regular Facebook clientele, who now had to download the Messenger app if they wanted to use the service on their phone. This certainly gave Facebook Messenger a bit of a head start in terms of users, pushing it across the line of one billion MAUs more quickly.

The leading network worldwide in number of monthly active users is currently Facebook, which in its last quarterly report claimed some 2.9 billion users by the end of June 2021. Even though TikTok still would need to triple its user base to achieve that, it can boast that it took 3.6 fewer years to get to one billion users than Facebook did back in the day.

This chart shows the time it took for selected social media services to reach one billion monthly active users (in years).

social networks time spent to reach one billion MAU

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