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Print Has Prevailed: The Staying Power of Physical Books

This is a syndicated repost published with the permission of Visual Capitalist. To view original, click here. Opinions herein are not those of the Wall Street Examiner or Lee Adler. Reposting does not imply endorsement. The information presented is for educational or entertainment purposes and is not individual investment advice.

The Briefing

  • Survey data from 10 different countries shows that a majority of people still prefer print books over e-books.
  • 42.5% of respondents purchased at least one print book in 2020—that’s significantly more than the 15.5% who’d bought at least one e-book.
  • Out of the 10 countries surveyed, Germany has the most print book lovers. 58% of German respondents bought a print book in 2020.

The Staying Power of Print Books

E-books are certainly not a new phenomenon. In fact, they’ve been around longer than the internet.

Yet, while the emergence of e-books dates back to the early 1970s, they didn’t hit the mainstream until the 2000s, when big companies began launching their own e-book readers, and digital libraries started to become more accessible to the public.

Around this time, sales for e-books started to soar, and by 2013, e-book sales made up 20% of all books sales in America. Many wondered if this was the end for print books.

But fast forward to 2021, and e-books haven’t made print books obsolete. At least, not yet.

E-book versus Print Book Purchases

A recent poll found that people still favor print books over e-books, at least when it comes to their purchasing behavior.

Of the 10 countries included in the survey, an estimated 42% of people had purchased at least one print book in 2020, while only 15.5% had bought an e-book that same year.

Here’s a look at all 10 countries, and the estimated share of their population who bought physical versus e-books in 2020:

Country Physical Books E-books
🇨🇳 China 32.0% 24.4%
🇺🇸 United States 44.5% 22.7%
🇬🇧 United Kingdom 48.7% 20.0%
🇯🇵 Japan 40.1% 17.3%
🇰🇷 South Korea 34.6% 16.8%
🇦🇺 Australia 41.2% 15.9%
🇪🇸 Spain 49.3% 14.3%
🇩🇪 Germany 58.0% 10.4%
🇫🇷 France 52.1% 7.5%
🇮🇳 India 24.5% 5.6%
Average 42.5% 15.5%

China had the highest portion of e-book lovers—an estimated 24.4% of its population purchased an e-book in 2020, which is more than 8 percentage points higher than the average across the whole list.

On the other end of the spectrum, e-books are least popular in India, where an estimated 5.6% of the country’s population purchased an e-book in 2020. Keep in mind, the country has a lower percentage of book purchasers in general.

Why Print Has Prevailed

Why are print books still more popular than e-books? There are many theories. One study suggests that readers retain information better from a print book versus an e-book, while other consumer surveys found that e-books haven’t yet managed to fully simulate the tactile experience of a print book.

However, while e-books might not eradicate print books entirely, the market for digital books is expected to grow in the near future. By 2025, global revenue from e-books could reach $18.4 billion, with 1.2 billion users across the globe.

Where does this data come from?

Source: Statista

The post Print Has Prevailed: The Staying Power of Physical Books appeared first on Visual Capitalist.

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