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What Companies Get Canceled For

This is a syndicated repost courtesy of Statista | Infographics. To view original, click here. Reposted with permission.

The number one reason to “cancel” a brand – or at least boycott or protest them – is the mistreatment of animals. Animal cruelty was named as the top reasons why consumers would give up on a brand in all three countries included in the Cancel Culture survey which is a content special of the Statista Global Consumer Survey. 44 percent of the more than 1,500 U.S. respondents said they would give companies mistreating animals the boot, ahead of the mistreatment of workers at 41 percent. UK respondents saw things similarly, while in Germany, worker mistreatment only came in rank six after environmental harm, corruption, health concerns around products and racism.

18 percent of U.S. respondents said they had boycotted a brand before over practices seen as unethical. 15 percent said they had spoken with their friends and family about their concerns around a brand, while 16 percent said they had posted about these concerns on social media. While only 21 percent of Americans said that they would never boycott a brand or otherwise attack them over their business practices, 50 percent said that they had actually never done so before.

This chart shows the share of U.S. respondents who would boycott a brand for the following reasons (in percent).

U.S. adults who would boycott a brand reasons

Wall Street Examiner Disclosure: Lee Adler, The Wall Street Examiner reposts third party content with the permission of the publisher. The opinions expressed in these reposts are not those of the Wall Street Examiner or Lee Adler, unless authored by me, under my byline. I curate posts here on the basis of whether they represent an interesting and logical point of view, that may or may not agree with my own views. Some of the content includes the original publisher's promotional messages. No endorsement of such content is either expressed or implied by posting the content. All items published here are matters of information and opinion, and are neither intended as, nor should you construe it as, individual investment advice. Do your own due diligence when considering the offerings of information providers, or considering any investment.

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