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Looking for Love Online

This is a syndicated repost courtesy of Statista | Infographics. To view original, click here. Reposted with permission.

More and more people are looking for (and finding) a partner with the help of dating apps and platforms. According to Statista’s Digital Market Outlook, online dating services are expected to have reached 370 million active users worldwide by the end of 2021. The segment is expected to generate approximately $3.2 billion in revenue globally through paid subscriptions and free accounts.

The United States is the country with the highest percentage of its population using online dating services (approximately 49 million people), translating to a penetration rate of 14.72 percent. It is also the country in which the segment generates the most revenue, with an expected market volume of $674 million in 2021.

The United States is the clear market leader, but online dating is also quite popular in European countries such as Spain (12.83 percent penetration rate) or France (10.18 percent). Despite usage relative to population being lower in India and China (at 2.74 percent and 5.63 percent, respectively), the sheer size of the countries’ populations translates into revenues that by far surpass those generated in European countries.

This chart shows the penetration rate and revenue of dating apps and platforms in selected countries (2021 forecast).

online dating penetration rate revenue selected countries

Wall Street Examiner Disclosure: Lee Adler, The Wall Street Examiner reposts third party content with the permission of the publisher. The opinions expressed in these reposts are not those of the Wall Street Examiner or Lee Adler, unless authored by me, under my byline. I curate posts here on the basis of whether they represent an interesting and logical point of view, that may or may not agree with my own views. Some of the content includes the original publisher's promotional messages. No endorsement of such content is either expressed or implied by posting the content. All items published here are matters of information and opinion, and are neither intended as, nor should you construe it as, individual investment advice. Do your own due diligence when considering the offerings of information providers, or considering any investment.

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