As smart speakers are becoming more and more common in the United States and around the world, it’s important to take a moment to think of the many people who now share their name with a ubiquitous digital entity designed to serve its human overlords. And no, I’m not talking about you, Bixby. Imagine having named your kid Alexa shortly before Amazon debuted its popular virtual assistant in 2014. You now have to live with the fact that your child will be yelled commands at in millions of households around the world.
As a matter of fact, there are already signs that Amazon’s decision to give its digital assistant a rather popular name, has ruined that name for years to come. According to the U.S. Social Security Administration, the number of babies named Alexa in the United States has dropped from 6,052 in 2015 (which is when Amazon’s first smart speaker Echo became widely available) to 1995 in 2019. Having been the 32nd most popular name for girls born in 2015, Alexa’s rank dropped to 139th in 2019, the lowest it’s been since 1992.
This chart shows number of babies born in the United States named Alexa since 2015.
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Last week’s selloff did less damage than it may have felt like. The drop stopped in the area of 3 crossing uptrend lines, ranging in length from short term to long term. Here’s what would tell us whether the uptrend is still in force, or signal that something evil this way comes.
I have added 8 new stocks to the swing trade chart pick list, including 2 shorts.
These reports are not investment advice. They are for informational purposes, for a broad audience of investment and trading professionals, and other experienced investors and traders. Chart pick performance changes week to week and past performance may not indicate future results, as you know. Trading involves risk, and these reports assume that you understand those risks and manage them according to your tolerance.