Usually reserved for the iPhone, Apple’s September event was all about the company’s hidden champions this year. Aside from the latest Apple Watch, Tuesday’s pre-taped event also included the official unveiling of a re-designed iPad Air, the mid-range tablet in Apple’s line-up. Both Apple Watch and iPad share the misfortune of being overshadowed by the iPhone despite being industry-leading in their own right.
Liquidity moves markets!Follow the money. Find the profits!
According to estimates from IDC, Apple shipped 49.9 million iPads last year, up from 43.3 million the year before. That’s more than the 48.8 million devices shipped by the company’s three largest competitors combined, illustrating the Californian dominance in the tablet market. As our chart illustrates, Apple bucked the negative trend last year, growing shipments by 15 percent, despite a 1-percent decline in global tablet shipments overall.
With many people working and/or studying from home during the COVID-19 pandemic, the tablet market returned to growth in the second quarter of 2020. This could mark a window of opportunity for manufacturers, after tablets had suffered from the rise of ever-growing smartphones in recent years.
This chart ranks the top 5 tablet vendors based on 2019 unit shipments.
Wall Street Examiner Disclosure: Lee Adler, The Wall Street Examiner reposts third party content with the permission of the publisher. The opinions expressed in these reposts are not those of the Wall Street Examiner or Lee Adler, unless authored by me, under my byline. I curate posts here on the basis of whether they represent an interesting and logical point of view, that may or may not agree with my own views. Some of the content includes the original publisher's promotional messages. No endorsement of such content is either expressed or implied by posting the content. All items published here are matters of information and opinion, and are neither intended as, nor should you construe it as, individual investment advice. Do your own due diligence when considering the offerings of information providers, or considering any investment.