Support the Wall Street Examiner! Choose your level of support to receive a free proprietary report as my thanks. Click the button below to see your options. Become a Patron!

Amazon Cashes in on Prime Day

This is a syndicated repost courtesy of Statista | Infographics. To view original, click here. Reposted with permission.

Amazon Prime Day is kicking off today. Since its inception in 2015, the event has turned into a 48-hour-long eCommerce extravaganza.

Liquidity moves markets!

Follow the money. Find the profits! 

Just five years in existence, Prime Day has grown into a major shopping event, rivaling Black Friday and Cyber Monday. The Prime shopping spree normally takes place in July, ahead of the autumn shopping events, but was pushed out to October this year because of the coronavirus pandemic.

Prime Day revenue has grown significantly over the years, but Amazon has also lengthened the shopping period from initially 24 hours in 2015 and 2016 to 48 hours in 2019 and 2020. This year, revenues of almost $10 billion are projected, according to eMarketer.

Amazon Prime Day is only available to Prime members, creating an incentive for consumers to turn into Prime members. For the everything store, the main purpose behind the two-day sale is to convert those non-members to Prime buyers. Members buy more, come back more, and provide more data than non-members.

This chart shows global Amazon Prime Day sales from 2015 to 2020 (in billion U.S. dollars).

amazon prime day global sales

Wall Street Examiner Disclosure: Lee Adler, The Wall Street Examiner reposts third party content with the permission of the publisher. The opinions expressed in these reposts are not those of the Wall Street Examiner or Lee Adler, unless authored by me, under my byline. I curate posts here on the basis of whether they represent an interesting and logical point of view, that may or may not agree with my own views. Some of the content includes the original publisher's promotional messages. No endorsement of such content is either expressed or implied by posting the content. All items published here are matters of information and opinion, and are neither intended as, nor should you construe it as, individual investment advice. Do your own due diligence when considering the offerings of information providers, or considering any investment.

Try Lee Adler's Technical Trader risk free for 90 days! Follow the money. Find the profits!

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.