Some shocking, genuinely shocking data from the Edelman Global Trust Barometer for 2021. Let’s take a look.
Start with this:
Welcome to the world where sociopaths like Jeff Bezos are both trusted to be competent and perceived to be ethical.
This year’s barometer is a scary reading. In most basic terms, NGOs and Business are the only two sets of institutions that are perceived ethical. Business’ perception in this area is dangerously close to being marginal. Perceived incompetency of the Government is vastly greater than perceived competency of Business. Media is virtually the exact mirror reflection of business. We trust no one in terms of information we receive. And we love those who are making money by not caring for us – American Healthcare. We lap up anything our employers communicate, but we believe they are telling us bullshit when it comes to their social and environmental sustainability efforts or to the risks of us being displaced by them with AI and technology.
Is there much ‘social fabric’ left that hasn’t been torn up, yet?..
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