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Apple triggers ‘religious’ reaction in fans’ brains

CNN) — Next time Grandma asks why you’re going to the mall on Sunday morning instead of church, tell her you’re going to Apple Chapel.

For Apple fans, the brand triggers a reaction in the brain that’s not unlike that of religious devotees, according to a BBC documentary series that cites neurological research.

The neuroscientists ran a magnetic resonance imaging (MRI) test on an Apple fanatic and discovered that images of the technology company’s gadgets lit up the same parts of the brain as images of a deity do for religious people, the report says.

http://edition.cnn.com/2011/TECH/gaming.gadgets/05/19/apple.religion/index.html?
iref=NS1

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