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Apple, Google, NewsCorp and the Future of Content: Interview with Michael Whalen

Interesting discussion, not my area of expertise.
(Note that this article becomes pay-for when their next one comes out.)

Apple, Google, NewsCorp and the Future of Content: Interview with Michael Whalen
December 7, 2010

http://us1.irabankratings.com/pub/IRAMain.asp

Frankly, I think we’re going back to the 19th century in terms of the “status” of artists. They’ll be figureheads. Imagine: like Paris or Vienna of the 1900s, we’ll have wealthy patrons and small clutches of people who support the art of “real” artists. In this environment, the work we will try to sell is simply a loss leader and an inducement for us to perform or create a “custom” song, TV show or film… Yup, it’s all here now… What will be really interesting is what happens next… I am not pretending to be the “Grim Reaper” but I think the record business, the film studio system and the television networks are over as we think we know them. I think there is a new business emerging in gathering creative investment, content and creative marketing…. It will be in a structure that’s more akin to a stock market than the traditional structure we’ve seen for artistic and creative content and the platform for it will be the digital ocean we have already discussed. Based on the “buzz”, there will be a “futures” market and the idea is commoditized and funded in days – not months or years. For decades, most record companies and networks have been little more than funding sources for artists – now the truly visionary artist won’t even need these ancient businesses – the market itself will generate everything it needs to create content efficiently. It’s a little overwhelming the change that is here now vs. five years ago and that will be coming in torrents in the next few years. Amazing.

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