Profit Margins Are Irrelevant – Stock Prices Measure Liquidity, Not Profit Growth

Rising corporate profit margins have been a key driver of rising stock prices according to a report in Business Insider that summarizes a research piece from BAML. The report claims that margins have grown mostly due to low interest rates and low taxes and that this margin growth will end. However, the report contends that currently fat margins will not revert back to historical norms as the bears claim. If margins are stable, profit growth should be as well. Therefore they expect stock prices to rise 5-7% annually.

News Flash! Corporate profits don’t drive stock prices and stock prices don’t discount the future.

Stock prices have already risen 17% this year, and they might rise another 17%. That might be followed by a decline of 40% next year. The idea that prices will rise along a nice soft 5-7% curve because profit growth will be around that rate is just silly.

People think stock prices are driven by expectations of corporate profits because Wall Street has been repeating that thought so often for so long. Sure, prices of individual stocks do adjust to profit surprises, so it appears that profits are the driver. In those individual, instantaneous reactions, they are, for a few seconds as the news disseminates. People recognize their failure to understand the business, see that it’s better than they thought (or worse as the case may be), and they pile on. They’re not discounting the future. They’re reacting. They are expressing surprise or shock in a purely emotional response to unexpected change. Profit surprises, and the reactions of investors to them, are evidence that the market doesn’t discount the future, or that for those who attempt it, they’re not doing it very well.

In the aggregate, price levels are driven by the amount of liquidity in the system. When central banks pump excess liquidity into the markets day in and day out as the Fed has been doing since November, stock prices rise faster than profits. In fact, profits may not be rising very much at all but stock prices continue to rise. People interpret that as margin expansion, and as stocks “discounting the future” which is just more nonsense. Stock price indexes measure liquidity, nothing more, nothing less. When central banks pull the plug on the money printing, stock prices will come back down, hard, regardless of what profits do.

Primary Dealer Cash- Click to enlarge

Primary Dealer Cash- Click to enlarge

Of course falling profits run with falling stock prices, because when central banks do get tight, or at least stop subsidizing the market, the economy simultaneously contracts. Profits and stock prices have the same driver. That’s why they often correlate. But there’s absolutely no causality between profit levels and aggregate equity prices.  Any focus on drilling down to profit margins is a waste of time. It won’t give you any useful information about the likely direction of stock prices.

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Profits (and margins) expand when money is easy and rates are low, which is what the BAML report showed. Stock prices rise at the same time because the central bank is pumping money into the accounts of the market’s wholesale distributors. They buy inventory, sometimes repackage it, mark it up, and sell it.

But when this cycle ends and the Fed ends its massive market subsidy, both processes will run in reverse. Profit margins will get squeezed and stock prices will fall. They’ll both occur over the same time periods, and people will continue to be misled into thinking that profits are driving stock prices and that stock prices are discounting the future. Neither is true.

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Read The Conomy Game- The Legend of Bennie The Beard, Henry the Hitman, and the Gangbankster Dealers

Read Evidence of Bubble In Stock Prices When Compared With Industrial Production

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